‘’A moment's insight is sometimes worth a life's experience.’’ ― Oliver Wendell Holmes.


More or less of a talent or gift insight is there to serve us, and available for all. Insight is a dependable ability. Someone ought to have the ability in order to function – it is a perception fashioned by the precision of the ability.

Usually insight is used, and is of benefit, as a problem solving factor that manifests itself in times where someone need to get deeper and manage issues below surface level.

Of course, it’s not only insight that solves multiple complications that tend to linger over individuals. Many times it’s a matter of using common sense or probably following a certain concept. As we all know it’s never about one-size-fits-all when dealing with different problems at different times and on different levels or stations.

‘’My son, do not let wisdom and understanding out of your sight, preserve sound judgment and discretion.’’ – Proverbs 3:21.

Depending on the situation the term insight can have several related meanings:
• a piece of information.
• an introspection.
• the act or result of seeing intuitively, or in general the understanding the inner nature of things.
• the power of acute observation, discernment, and perception.
• an understanding of cause and effect (also known as artificial intelligence) based on identification of relationships and behaviours within a context, scenario or model.

Generally, insight is a tool used in different areas of life, such as psychological/moral, marketing, spiritual etc

 In the case of psychology, the issue of having insight is taking a step further in order to obtain sharp perceptions or to judge well. The psychological nature enclosed by good insight is able to produce healthy judgmental decisions. As insight allows the psychological judgement to go past the mere perception of something and making distinctive judgments about a specific cause and effect within a specific context. Considered as a virtue, a person who has insight is considered to possess wisdom, and be of good judgement; especially so with regard to subject matter often unnoticed by others.
A conscious mind often uses insight to provide a solution to a problem, usually when a problem presents itself quickly and without warning. It is like a sudden discovery of the correct solution, usually in cases where several attempts before with no solutions. In such cases, insight has been proven to be more accurate than non-insight solutions.

 In spirituality, ideally Christians, the word insight may have several influential meanings. It can be used to describe the process of determining God’s desire in a situation or for one’s life or identifying the true nature of a thing, such as discerning whether a thing is good or evil. In large part, it describes the interior search for an answer to the question of one’s vocation – one’s purpose.

 In case of marketing, insight is a power network and investment based on a deep understanding of the target customers’ attitudes and beliefs. This marketing insight can connect at an emotional level with customer, whilst provoking a positive response. The aim is to make the customer feel honoured as they feel far less complicated by the servicing brand.
Hence, to some degree they feel connected, like;
*This brand represents us or me!
*This brand understands us or me!
*This brand is exactly how we or I feel!

Having insight in marketing is a better position which gives the power to change the customer’s perception — even if they’ve never thought about it quite like that. The brand will benefit as a result. Moreover it’s an upgrade technique of clarity leading to the achievement of the marketing objectives.

In marketing insights can be based on:
• Exploiting a competitive product performance or value in regards of its real or perceived weakness.
• Compelling or untapped belief or practice.
• Perceived attitude or barrier in the minds of consumers, regarding the brand.

Usually the application of insight is more effective when it does one of the following:
– Point on difference that the brand can deliver
– Solve the unexpected
– Change momentum, etc.

That’s why most marketers, when making a statement, they use expressions which offer an articulated sentence such as;
A wish, e.g. “I would like to ….” – followed by
A motivation explaining the wish, e.g. ” because …”

Now the motivation should address a function that connects the end user by pointing on difference that the brand can deliver; solving the unexpected; changing momentum, etc.

There are many, more than imagined, daily issues which affects our psychological, moral, spiritual even the business world. Sometimes the remedy is based on human self-reflection or introspection, self-awareness, discernment etc.

A lot of situations need knowledge, concept or insight in order to complete the DIY. Concepts are also treated in many if not most disciplines both explicitly and implicitly. Usually with the use of generic or ad hoc methods, in an orderly manner, for finding solutions to problems; entailing of some of the problem-solving techniques developed and used in an orderly manner in many disciplines where procedures and protocol standards are adhered to. That is where people work to solve well-defined problems with specific goals, clearly defined solution paths, and clear expected solutions. Separate from this its day-to-day life where people require some abstract thinking and coming up with a creative solution.

It’s all about knowing when to use what – concept or insight.

Keenly, some potential techniques used for insight include:
– Seeing problem in a larger, coherent context.
– Or releasing past experiences that are blocking the solution.
– Or connecting the problem to another relevant problem/solution pair.
– Or suddenly, seeing the problem in a new way.

This is just to name a few!

Therefore, one of the barriers preventing a pioneer, explorer or a mere individual from being satisfied with the fulfilment of his/her solution is sometimes the gap between when to apply a concept and insight.

So there is always something that is a prefect ‘key’ to unlock that answer, invention, or discovery. Sometimes insight is the way out.